Personal Branding and the Jungian Persona
Jung identified the persona as the bridge between the ego and the external world; in just the same way as the anima forms the bridge to the inner world. The persona is simply your public personality, the face you show the world. The better developed your persona is the better you will get on in the world. This is a generalisation and suffers the limitations of any generalisation. Naturally some people get on pretty well with a very poorly developed...