Understanding your brand: what would you look like as a coffee shop?
One of the tremendous gifts we have inherited from Jung is a better appreciation of the power of imagination. The imaginative (image making) faculty grants us access to areas of psyche that are not accessible in any other way. Images from the unconscious (which is where our images come from in any imaginative exercise) have a holographic-type nature, in that they contain a depth of information that goes far deeper than the surface of the image and affords access to otherwise inaccessible...
