Monthly Archives - April 2013

What is in a Name (?): of Roses, Storm-breakers, and a Jung Man

“A rose by any other name… “ is not a rose actually, it may look like a rose, smell like a rose, draw blood as a roughly grasped rose is want to do, but, you will grant, it simply cannot be a ‘rose’. A passage (a footnote to be precise) from Jung’s essay on synchronicity[1] made quite an impression on me when I came across it a few years ago. It has to do with that very strange phenomenon, we [...]

Personal Branding and the Jungian Persona

Jung identified the persona as the bridge between the ego and the external world; in just the same way as the anima forms the bridge to the inner world. The persona is simply your public personality, the face you show the world. The better developed your persona is the better you will get on in the world. This is a generalisation and suffers the limitations of any generalisation. Naturally some people get on pretty well with a very poorly developed [...]